Yuewen Wonderland – Pop up

Bringing a burst of whimsy to the Marina Bay waterfront, Yuewen Wonderland transformed the public promenade into a vibrant festival of light, colour, and interactivity. As part of a larger brand engagement campaign, this pop-up experience invited visitors into a dreamlike world where visual storytelling and physical immersion collided.

Anchored by a striking LED cube centerpiece and a series of pastel-hued installations—including a photobooth and interactive play areas—the event drew in large crowds despite the weather, offering a compelling spectacle against Singapore’s iconic skyline. The immersive setup, which included themed activities and engaging visual content, provided a playful escape and a share-worthy moment for visitors of all ages.