Toyota

Step into luxury and innovation at the heart of Orchard Road. This 6m x 24m custom-built structure was engineered to elevate the launch of the all-new ninth-generation Toyota Camry—marking its first reveal in Southeast Asia.

Built with the sleek Black Tubelar® range, the showcase features frameless glass paneling, creating a striking contrast and grounded presence amid the cityscape. Every structural element was purpose-built to withstand the urban environment while reflecting the refined sophistication of Toyota’s new flagship sedan.

This immersive pop-up environment created a bold statement in Singapore’s prime retail district, giving visitors an exclusive preview of Toyota’s vision of modern luxury.