TANGS

Held right outside Tang Plaza at the Level 1 Main Entrance, the Festive Fair brought seasonal charm and a curated shopping experience to Orchard Road over the Christmas period. Designed as an inviting open-air retail concept, the space was activated on Christmas Day itself, offering passersby and last-minute shoppers a lively and accessible marketplace.

The installation combined modular retail units with festive trimmings, enabling participating brands to showcase gifts, treats, and holiday merchandise amidst the city’s busiest foot traffic zone. The activation helped extend Christmas cheer beyond the mall interiors, creating a street-level destination that blended with the broader Orchard Road Christmas decor.