Tag Heuer – Double Storey – Pop up

To celebrate the Formula One season, we launched an immersive two-storey Tubelar® Modular popup structure for TAG Heuer outside ION Orchard. As part of their partnership with Oracle Red Bull Racing, the activation featured the actual 2018 Red Bull F1 car, a Singapore Circuit Race Simulator, and an interactive reflex wall. Visitors also explored a showcase of the iconic Monaco and Carrera timepieces—highlighting TAG Heuer’s deep-rooted ties with motorsports. The experience culminated in an appearance by Max Verstappen and Sergio Perez and ran until 17 September 2023.