Rosie Pop-Up

Set in the heart of Orchard Road outside Mandarin Gallery, the Rosie Pop-Up was a visually striking, all-pink modular showcase brought to life using our Tubelar® Modular System. The structure featured full-height glass panels, oversized brand visuals, and a towering rooftop logo, creating a bold presence in one of Singapore’s busiest retail precincts.

Commissioned for Rosie Beauty’s brand debut, the pop-up invited passersby into an immersive retail and content experience—complete with selfie spots, product counters, and exclusive drops. Wrapped entirely in signature pink and powered by modular flexibility, the structure transformed a street corner into a head-turning brand statement that blended retail, beauty, and youth culture.