LEGO
Client: Momenntum Pte Ltd
LEGO® Technic™ x Mercedes-AMG PETRONAS Formula One™ Team experience to life with a striking pop-up activation at Wisma Atria, Orchard Road. The installation featured a full-size LEGO replica of the Mercedes-AMG F1 W13 E Performance race car, built with over 288,000 LEGO bricks.
Set against the urban backdrop of Orchard Road, our structure housed the immersive experience which included interactive displays and a vibrant showcase of LEGO Technic models, drawing in F1 enthusiasts, LEGO fans, and curious passersby alike.
This life-size build not only celebrated precision engineering but also highlighted the spirit of innovation and play—right in the heart of Singapore’s shopping district. We are happy to create these two eye-catching pop-up structures that undeniably exudes LEGO’s charm.
