Johnnie Walker

As part of Johnnie Walker’s high-impact brand activation at Ultra Music Festival Singapore, we delivered a two-storey experiential structure designed for visibility, flow, and premium engagement.

Set against the skyline at Marina Bay, this double-deck unit served as both a main bar and rooftop viewing deck—featuring illuminated bottle walls, glass shelving, and brand-lit signage that stood out day and night. The ground floor operated as a fast-moving bar service area while the upper deck offered exclusive access and panoramic views of the festival stage.

Engineered with crowd control, branding, and live event dynamics in mind, the build underscored The Shelter Company’s capabilities in delivering modular structures that meet both creative and functional demands at scale.