Dyson – Pop up

In a sleek expression of innovation and design, Dyson launched a glass-fronted pop-up outside TANGS Plaza along Orchard Road. Clean lines, transparent façades, and a minimalist aesthetic brought the brand’s technology-first identity to life—realised through our Tubelar® Modular System.

The modular structure served as both a product showcase and interactive brand space—delivering high visibility, constant foot traffic, and smooth execution in one of Singapore’s most active shopping belts. Designed for clarity, function, and impact, the Dyson pop-up demonstrated how modular builds can elevate retail storytelling in fast-moving urban environments.