AION – Pop up
Client: Procon Events & Marketing Pte Ltd
In a dynamic collaboration between GAC AION, UOB, and Hypitec, this automotive showcase was brought to life at the heart of Singapore’s Central Business District—UOB Plaza. Housed within our sleek, fully glazed Tubelar® Modular System, the pop-up became a striking statement of innovation and sustainability, aligning perfectly with AION’s vision for the future of electric mobility.
The transparent glass façade offered 360° visibility of the vehicle display, allowing professionals and passersby to engage effortlessly with the brand. Inside, the minimalist layout featured clean lounges for consultations, digital engagement zones, and bold branding from all partners involved. The modular nature of the system allowed for fast setup in a high-traffic corporate zone while maintaining a polished, premium aesthetic.
