LG Pra.L

Nestled along Singapore’s busiest retail stretch, this minimalistic and sophisticated pop-up for LG Pra.L showcased their premium personal beauty care range. Fully modular and glass-encased, the space invited curious passersby into an elegant, spa-like interior that reflected the brand’s clean and high-tech aesthetic. The structure balanced high visibility with a calming retail experience—proof that pop-ups can feel both exclusive and approachable.