Innisfree – Popup

For the launch of Innisfree’s new Vitamin C Green Tea Enzyme Brightening Serum, we supported the build of an immersive retail container pop-up titled THE NEW ISLE—located along Orchard Road outside Mandarin Gallery.

The pop-up featured custom-fitted panels with archway windows, a branded orange ribbed façade with illuminated signage, and a full product experience zone within. Engineered for high footfall and interactivity, the modular container setup allowed passersby to explore Innisfree’s newest innovations through touchpoints like product sampling, giveaways, and exclusive on-site purchases.

Built to serve both branding and retail functions, this high-visibility installation brought nature’s vitality into the heart of Singapore’s retail district, driving buzz for the brand during its week-long activation as part of the Wellness Festival.