Audi A7 Launch

For the exclusive launch of the Audi A7, a custom-built floating platform was engineered and installed at Keppel Marina, offering a bold, high-impact setting that reflected the brand’s innovation and precision. Measuring 6m x 24m, the platform was designed to withstand wave activity and reinforced to support a fully functional car turntable—demonstrating Audi’s technical performance in both product and presentation.

The structure featured a sleek, white minimalist design echoing Audi’s signature design language. Inside, visitors were welcomed into a refined, climate-controlled showcase space lined with high-definition displays and crisp lighting. The Audi A7 was positioned center stage, rotating on a structural turntable to offer a 360° viewing experience.