Anytime Fitness – Pop Up

In a high-energy fusion of fitness and urban culture, Anytime Fitness took over Orchard Road with a vibrant pop-up gym that turned heads and inspired movement. Built with our Tubelar® Modular System, the sleek activation combined bold branding, immersive lighting, and real gym equipment—bringing the “Anytime Starts Now” ethos to life in the heart of Singapore.

Featuring a cardio zone, weightlifting racks, and interactive activities, the open-air gym encouraged passersby to break a sweat or learn more about building a healthier lifestyle. Visitors were invited to discover “What Do You Train For?”—a powerful campaign centered on mental and physical well-being. Branded installations, neon-lit signage, and engaging staff completed the experience, transforming the public space into a fitness-forward community hub.